Wild Card
Tangible Tunes: The Return of Physical Media in the Digital Age Photo from Pinterest . For the past two years, vinyl records have outsold CDs, marking a shift in physical media trends ( The Verge ). While streaming remains the dominant force in media consumption, a growing number of consumers are rediscovering the value of tangible formats. This trend speaks not only to nostalgia, but also to a desire for aesthetic experiences, sensory connections, and personal identity in media. The resurgence of physical media is a cultural and economic response to the indifferent nature of the digital age, and its reshaping how we navigate music ownership, artistry, and self-expression. One of the core reasons behind the return of physical media is the appeal of the tactile experience . In contrast to the convenient, but spiritless, nature of streaming, physical formats provide a sense of ritual and emotional involvement. Rather than simply tapping a song to play it from...
